Behavioral Analytics
Transform behavior data into actionable insights. Implementation and advanced analysis with Google Analytics 4, Microsoft Clarity, Hotjar, and UX analytics tools to understand every user journey, identify friction points, and maximize conversions through decisions based on real data.
Process
Our Methodology
We follow a structured process to ensure exceptional results at every stage of the project.
Analytics Audit
Complete audit of current analytics implementation, tracking gap identification, data quality analysis, and definition of critical business events.
Implementation and Configuration
Google Analytics 4 setup, Microsoft Clarity, heatmaps, and session recordings. Custom events configuration, conversions, and CRM integrations.
Behavior Analysis
Session replay analysis, heatmap analysis, user journey mapping, and identification of friction points that prevent conversions.
Testing and Optimization
A/B testing, multivariate testing, experience personalization, and continuous optimization based on behavioral data.
Dashboards and Reporting
Custom executive dashboards, automated reporting, anomaly alerts, and actionable insights for decision making.
Continuous Improvement
Continuous analysis, new opportunity identification, tracking expansion, and constant analytics strategy refinement.
Benefits
Why Choose This Service
Discover the competitive advantages we offer.
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Decisions Based on Real Data
Eliminate guesswork. Every product, UX, and marketing decision grounded in real user behavior, not assumptions.
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Friction Point Identification
Session replays and heatmaps reveal exactly where users get stuck, give up, or get confused, enabling surgical fixes.
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Conversion Maximization
Continuous optimization of funnels, checkout processes, and user journeys substantially increases conversion rates and revenue.
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Measurable Marketing ROI
Precise attribution modeling, end-to-end campaign tracking, and clear understanding of which channel/campaign actually generates results.
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Intelligent Personalization
Advanced segmentation enables personalized experiences for different audiences, maximizing engagement and satisfaction.
Technologies
Tools and Platforms
We use the most modern and established technologies on the market.
FAQs
Frequently Asked Questions
Have questions? We're here to help.
GA4 focuses on quantitative metrics (pageviews, conversions, events). Clarity adds a qualitative layer with session replays and heatmaps, showing *how* users interact.
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Our team is ready to transform your needs into innovative solutions.